MODA Elevates Global Modest Fashion

YBhg. Datuk Bahria Mohd Tamil (second from left), Deputy Secretary-General of the Ministry of Investment Trade and Industry Malaysia (MITI), officiates the Malaysia Modest Fashion Show at MIHAS 2024

The Malaysian Official Designers’ Association (MODA) hosted a landmark event at the Malaysia International Halal Showcase (MIHAS) 2024, celebrating the fusion of tradition and modernity in modest fashion. Held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, the Malaysia Modest Fashion Show showcased the powerful intersection of global influences and defining styles under the theme “Global Influence, Defining Style.”

As the world’s largest halal trade exhibition, MIHAS is globally recognized for its influence in promoting halal products and services. This year’s 20th edition highlighted the burgeoning influence of modest fashion on the international stage, with MODA serving as the official strategic partner for the modest fashion segment. The event was a pivotal platform for both Malaysian and international designers to demonstrate their creativity and innovation.

A model is showcasing an outfit by Arlina Ayou

Designers from Malaysia, Indonesia, Morocco, and Dubai presented exclusive 8-piece collections, skillfully blending traditional motifs with contemporary designs. The runway featured notable designers including MODA members Yani Bakhtiar, Arlina Ayou by Arlina Amdan, bycafia.co by Camila Lutfiah, LOAYO by Loubna Ayouche, and CASALWA by Datin Sharifah Salwa. International talents such as DS Modest by Bagus Nandang from Indonesia, Mg by Marwa Ghassan from Dubai, and MouCa X Langgam Batik by Moureen & Efi Amroeni also graced the stage.

In her opening remarks, MODA President Jay Ishak emphasized that this event marks a pivotal moment in integrating Malaysia's rich cultural heritage with the latest global trends in modest fashion

The event’s prestige was further enhanced by the presence of esteemed guests including YBhg. Datuk Bahria Mohd Tamil, Deputy Secretary-General of the Ministry of Investment, Trade, and Industry (MITI), YAM Paduka Puteri Tunku Hajah Mariam Zaharah binti Almarhum Sultan Iskandar, and Mdm. Razida Hanim Abdul Razak, Director of MATRADE. Their attendance underscored the significance of modest fashion as a growing economic force and cultural phenomenon.

The showcase reaffirmed that modest fashion transcends religious, racial, and gender boundaries, celebrating diversity and inclusivity. MODA’s partnerships with GoFluence and Kreasi Mode International were crucial in expanding the event’s reach, bringing in a diverse lineup of Indonesian designers through influencer marketing and innovative collaborations.

The event was further elevated by the continued support of SLAE Cosmetics, who generously sponsored the event for the second consecutive year. Their products and services added a touch of glamour to the runway, enhancing the overall presentation of the collections.

“The Malaysia Modest Fashion Show at MIHAS exemplifies the powerful intersection of tradition and modernity,” said Jay Ishak, President of MODA. “Modest fashion is not only a reflection of cultural identity but also a growing economic force. This event continues to elevate Malaysian designers on a global platform, celebrating creativity, diversity, and inclusivity.”

President of MODA, Jay Ishak, is leading Datuk Bahria to visit the booths that showcases modest clothing

Following the show, the President of MODA led Datuk Bahria on a tour of the booths, providing an opportunity for direct engagement with the participating designers. Media representatives were invited for exclusive interviews and behind-the-scenes interactions, capturing the essence and inspiration behind the showcased collections.

The Malaysia Modest Fashion Show at MIHAS 2024 stands as a testament to the dynamic growth of modest fashion, reflecting the industry's increasing global significance and Malaysia's role at its forefront.

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