ISTANBUL, TURKIYE – The Malaysia Showcase 2023, in conjunction with Helal Expo 2023 Turkiye, has concluded on a resounding note of success. The event, officiated by Consulate General of Malaysia in Istanbul, H.E Tengku Mohd Dzaraif Raja Abdul Kadir, accompanied by YBrs Tuan Zahiruddin bin Basiran, Trade Commissioner of MATRADE, proved to be a vibrant celebration of cultural exchange and robust economic collaboration.
The Malaysia Showcase Pavilion was not just a display of products; it was a stage for meaningful dialogues and agreements, resulting in a significant total of 3 Memorandums of Understanding (MOUs) achieved.
One of the highlights of the event was the Teh Tarik Networking Session, drawing visitors in with the allure of Malaysian culture. This session provided a unique opportunity for networking, creating an ambiance that perfectly encapsulated the warmth and hospitality of Malaysia.
The success of Malaysia Showcase 2023 was further emphasised by the achievement of reaching potential sales of USD2.25 million. This remarkable growth underscored the effectiveness of the platform in facilitating international trade and promoting Malaysian businesses on the global stage.
The organiser expressed their heartfelt gratitude to the event's partners for their invaluable contributions. The strong endorsement by MATRADE, HDC as the Main Partner, and ITC and KPDN as Silver Partners played a pivotal role in ensuring the success and significance of the Malaysia Showcase.
As the curtains drew to a close on Malaysia Showcase 2023, the organiser reflected on the event's achievements and look forward to future editions that will continue to elevate Malaysia's presence in the global halal market.