Malaysia Showcases Its Best at the 10th Halal Expo Turkiye: A Global Triumph
Malaysia Showcases Its Best at the 10th Halal Expo Turkiye: A Global Triumph
Published: Nov 21, 2023 8:13 AM
Updated: 8:13 AM

Malaysia, renowned for its vibrant culture and diverse economic landscape, is taking the international stage at the 10th Halal Expo Turkiye. Organised by MyEventsInternational and in collaboration with MATRADE, the 4th-year MalaysiaShowcase proved to be an extraordinary platform for Malaysian businesses toshineon the global map.

The last year event witnessed enthusiastic participation from a plethora of Malaysian companies, each showcasing their unique offerings to a vast audience that extended far beyond the borders of Turkiye. Mohammad Faizal Bin Zainon from Emzi Holdings Sdn Bhd expressed his delight, stating, "A lot of activities occurred, andthe best part of the overall event is that it is not focused only on the Turkiyemarket. It also covered countries from Europe, North-Asia, and the Gulf region. Therearehuge opportunities here."

This sentiment was echoed by Mia Husna of Nims Adeliciousz Sdn Bhd, who shared her excitement about the positive reception their chocolate products received, saying, "It has been a tremendous experience and such a blessing to be here. It has opened our eyes to the vast market of Turkiye."

The event, which will be taking place from November 23 to 26, 2023, at the prestigious Istanbul Expo Centre in Turkiye, will be served as a melting pot of cultures, ideas, and innovations. Malaysian entrepreneurs, driven by aspirit of enterprise and innovation, showcase a wide array of products and services, capturing the interest of attendees from various corners of the world.

The Halal Development Corporation (HDC) stands as the main partner, driving Malaysia's halal industry forward. Additionally, the event receives invaluable support from renowned entities such as the International Trade Centre (ITC) and the Ministryof Domestic Trade and Consumer Affairs (KPDN), underlining the significance of thisshowcase in promoting Malaysia's leadership in the global halal market. The pavilion will be graced by approximately 30 Malaysian companies, with a diversere presentation ranging from small and medium-sized enterprises to ambitious small entrepreneurs.

This showcase not only highlighted Malaysia's rich heritage but also illustrated the country's position as a global economic player. With a diverse range of businesses, from traditional crafts to cutting-edge technology enterprises, Malaysia proved once again that it is a force to be reckoned with in the international business arena.

The showcase spans across various sectors, offering a glimpse of Malaysia's vast offerings. From the culinary delights of the Food & Beverage sector to the mesmerizing world of Travel & Tourism, from the intricacies of Finance & Banking to the glamour of Fashion & Cosmetics, from the efficiency of Logistics to the advancements in Pharmaceuticals, Supplements & Medical Devices, and even the cutting-edge realms of E-Commerce, Digital, and IT. The breadth of representation under scores Malaysia's versatility and dynamism in catering to the diverse needs of the global halal market.

It's not just a visual spectacle, though; it's a thriving marketplace. In 2022, the showcase facilitated potential sales amounting to a remarkable USD 14.3million. Looking ahead, the anticipation is to further elevate this figure, with expectations set on reaching up to USD 20 million in potential sales, reinforcing Malaysia's pivotal roleas a driving force in the halal industry. Malaysia Showcase 2023, is poised to be a spectacular testament to the country's commitment to the global halal market and its potential for further growth and impact.

For those eager to delve deeper into the Malaysia Showcase experience, the event organisers have made it easy to stay connected. Through their Facebook and Instagram pages (@msiashowcase) and the official website(, attendees and enthusiasts alike can access a wealth of information, photos, and updates about the event.

For event-related inquiries and further information, interested parties can reach out to the Malaysia Showcase Secretariat via email at [email protected] or contact them directly at +60123355067. This dedicated team is committed to providing detailed information and assistance to ensure that the Malaysia Showcase continues to thrive as a premier international event.

The 4th-year Malaysia Showcase at the 10th Halal Expo Turkiye not only served as a testament to Malaysia's entrepreneurial spirit and innovation but also fostered international collaborations and partnerships. As Malaysian businesses continue to make strides on the global stage, events like these reaffirm Malaysia's position as a hub of creativity, culture, and commerce. Here's to more years of successful showcases and fruitful partnerships on the international platform.

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