Every year, Ramadhan and Eid al-Fitr are almost always associated with renewed…

Every year, Ramadhan and Eid al-Fitr are almost always associated with renewed national economic vitality. For many business actors, the fasting month up to Eid represents a golden period. Shopping centers are crowded, traditional markets become more active, digital transactions rise, transportation services reach capacity, and millions of people move from cities back to their hometowns carrying money, purchases, and expectations. In macroeconomic narratives, this period is often interpreted as evidence of the resilience of Indonesia’s domestic consumption. Household consumption has long served as the primary foundation of national economic growth, and when consumption rises ahead of Eid, economic optimism tends to strengthen.

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