Kinohimitsu Collagen Men Pro reinforces Love Yourself message in men

Kinohimitsu marked a new innovative milestone with the launch of Collagen Men Pro– a targeted skin solution designed specifically for modern men – at One Utama Shopping Centre, Bandar Utama, yesterday.

The product is formulated to address key concerns such as excess oil, enlarged pores, dehydration, and tired-looking skin through a convenient, ready-to-consume daily sachets now available exclusively at Watsons Malaysia.

Chief Operating Officer (COO) of Kinobiotech (M) SDN BHD, Dr Jennifer Chin Pi Ling emphasized the importance of consuming collagen not just for healthier skin but overall body support like joints, hair and general wellbeing.

“Starting in your 20s helps build a strong foundation for long-term health and skin vitality, which is why we continue with our Collagen Day campaign– to raise awareness, especially among the younger generation, that taking care of your body skin early truly matters.

“You have got to love yourself by taking care of your skin and your overall wellbeing,” she said during the launch of Collagen Men Pro at Watsons Jom Sihat Health Fair, yesterday.

Collagen Day is a long-standing campaign, now in its eigth consecutive year, dedicated to raising awareness on the vitality of collagen in helping individuals feel happier, healthier and more confident in their skin.

Themed Love Yourself this year, the campaign encourages both gender to embrace self-care, celebrate individuality and recognise the importance of starting early.

Choo Haoren and Gladish Chan.

The launch also featured a well-known Malaysian celebrity couple, Choo Haoren– a singer-songwriter as well as actor – and Gladish Chan– a social media influencer. 

During the event, Haoren took the stage to introduce his latest music video release centred on the sama theme, echoing Kinohimitsu’s campaign message on embracing confidence and self-acceptance.

The launch not only expands Kinohimitsu’s product portfolio but reinforces its commitment to inspiring confidence, self-care and holistic wellbeing for all.