A snippet of our story: My spouse and I started this business many moons ago……

A snippet of our story: My spouse and I started this business many moons ago… in the basement of my in-laws’ home. We had sisters coming over to actually purchase our Abayas, At the time, we only had one style, the Hafsa Abaya.

Somehow, we grew. From that basement…to a small store in Downtown Toronto, while building our online store on the side. ⏩ We outgrew that space and moved into our first warehouse in Mississauga that was just for shipping. But juggling 4 kids under 5, long commutes, and no family nearby… it wasn’t easy.

Then came a bigger step. A larger warehouse… and a much bigger risk. We questioned everything, can we afford this? what if it fails? But by the mercy of Allah, it worked out.

With our families’ help, we turned it into both a retail space and a shipping facility. Now, every year, sisters travel from out of the city just to shop with us… What a blessing. What an honour.

Through it all, our mission was never just to grow in dunya 🤍but to give back through charity. For me every single order is more than a sale, it’s an opportunity to invest the proceeds into something fruitful for the next life.

Alhamdulillah, this year was our biggest opportunity to give yet. And I’m grateful for every single step of this journey 🤍

May Allah put barakah in it, and accept it as sadaqah from us and for you. Ameen.

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