In 2019, ZUS Coffee embarked on a mission: to redefine specialty coffee as a daily necessity, not a luxury. Their name, which comes from “Zealous” and “US,” represents the collective passion of those who championed the cause. Starting from a humble mobile app, ZUS Coffee soon opened its first physical store in Lorong Binjai that same year. Today, in just four years, ZUS Coffee stands at 300 outlets. This growth is a testament to their commitment to make specialty coffee accessible and affordable for all.
You might be wondering: Who is that figure in ZUS Coffee’s logo? It is none other than Kaldi, the legendary goatherd who would forever transform our mornings. Legend says that after observing his goats dance with energy from snacking on bright red berries, Kaldi experienced the same rush after trying them out for himself. But it was only when these berries were accidentally burned and brewed that it turned into the coffee we know today. On their logo, ZUS Coffee pays tribute to Kaldi, the one who brewed the first chapter of the story.
On November 19, 2021, amidst a thriving global coffee market, ZUS Coffee heeded a crucial call. Beyond the religious significance of a Halal certification, ZUS Coffee understood the broader implications of food safety. A Halal certification is more than just meeting Shariah requirements; It echoed a commitment to ensuring Malaysians of the quality, safety, and integrity of their menu. As ZUS Coffee launches new products and expand their categories, they strive to maintain and uphold these Halal standards.
ZUS Coffee's 300 outlets today are not just stores but milestones in ZUS Coffee's story. The company takes a proactive approach by turning internal Halal committee meetings into a platform for discussing Halal developments and current issues. Under the watchful leadership of the brand's COO, this committee ensures that every bean processed and every cup poured upholds the brand's sacred commitment.
Ensuring food quality, safety, and Halal compliance at every branch is a formidable challenge, but the company remains steadfast in upholding the integrity of the chain, from sourcing raw materials to delivering the final product. Regular internal audits are conducted to ensure that the objectives and standards set by the certification body and the company are consistently upheld.
For ZUS Coffee, their handcrafted drinks are more than just specialty coffee. Every cup carries a piece of coffee’s long history. ZUS Coffee invites Malaysians to join them in the next chapter of coffee’s story: With every clean, consistent, and top-quality cup of coffee, together we will redefine specialty coffee into a necessity, not a luxury.