TROVE introduces Malay Perfumery, a fragrant ode to Malay Heritage

Malay Perfumery unveiled its debut collection in an unforgettable launch at Adu Sugar Restaurant, a venue carefully chosen for its Melayu Klasik charm. 

The launch paid homage to the rich olfactory heritage of the Nusantara, offering guests an immersive journey through scent, tradition, and storytelling.

Invited guests, including industry tastemakers, media, and fragrance enthusiasts, were treated to a gastronomic experience that mirrored the artistry of the brand’s perfumes.

Chef Adu Amran Hassan curated a bespoke menu of traditional Malay cuisine, where each dish was thoughtfully crafted using floral ingredients—from the delicate notes of bunga kantan in main dishes to the aromatic infusion of bunga kenanga and pandan in desserts.

The symphony of flavours on the plate reflected the exquisite balance of botanicals found in the fragrance collection, creating a multisensory journey that bridged scent and taste.

More than just fragrance, Malay Perfumery is a revival of ancient Malay scent-making traditions, infused with modern craftsmanship. 

Each perfume in the collection is a harmonious blend of nature’s finest offerings, featuring oud, bunga tanjung, pandan, and kesidang—botanicals deeply rooted in Malay culture.

Designed for modern connoisseurs, these scents capture the essence of time-honoured rituals while embracing contemporary sophistication.

Fragrance is a gateway to memory, emotion, and identity. With Malay Perfumery, each drop is an invitation to rediscover the beauty of Malay heritage in a bottle, where tradition and innovation intertwine seamlessly.