[IG Reels/TikTok/Facebook Video Direction] • Video duration: within 60 seconds • Subtitle and BGM is a must It is a voice over video with a casual tone. • Video language: Malay or English, preferably mix • You have to come up with recipe for a cooking video use Alzara Ghee. Use any menu from Alzara Recipe Book. CLICK HERE KOC’s videos will be uploaded across all of Kinihalal and Malaysiakini’s social media platforms. Each KOC will receive 3 tins of Alzara Chee and 1 apron. The items will be posted to you. Important notes for Do's -Wear Alzara Apron. - Ensure Ghee tin & Alzara branding are clearly visible and front-facing. - Show the velvety texture of Alzara Ghee. - Highlight Alzara ghee blended is the perfect substitute for pure ghee (VO/Text). - Include “Resipi Mudah dengan Alzara ”(VO/Text) - Capture close-ups of the Ghee in the tin, emphasize the texture. - Use your own style and creativity, but keep the tone warm and authentic. - Use soft, nostalgic, or chill music to set cooking mood, keep it relaxing and inviting. - Make sure the menu looks fresh and appetizing. - Take a spoon of your menu at the end, show that aromatic and first taste reaction. - Add a clear call to action — encourage your audience to buy Alzara Ghee. Important notes for Don'ts - Don’t feature any other products or brands in the content — keep the spotlight of Alzara Ghee. - Avoid mispronouncing or misspelling Alzara in voiceovers, captions, or hashtags. - Don’t show the Ghee looking messy, melted, or unappealing. - Avoid using loud, fast-paced, or unrelated music — stick to soft or chill tunes that complement the vibe. - Avoid overly scripted or forced content — the vibe should be natural, cozy, and relatable. [CAPTION DIRECTION] - Based on KOL's creativity - Include keyword: Resipi Mudah dengan Minyak Sapi Alzara, rich velvety texture. - CTA : Dapatkan di Lazada, Shopee & Lotus - Hashtags : #alzaraghee #alzara #alzarafoods #ghee #halalghee #minyaksapi #miyaksapialzara #alzararecipe #resipialzara #resipimudah