Global Halal Made Easy: Borong and Maybank Islamic Team Up to Launch Salaam Market For SMEs

Dr. Muhd Ramadhan Fitri Ellias, Strategic Programme Director at Maybank Islamic, and Aizat Rahim, Managing Director of Borong, unveiled Salaam Market—an innovative platform that seamlessly integrates Halal certification support and tailored financial services, addressing key challenges faced by SMEs in the Halal industry

In an exciting development for Malaysia’s Halal industry, Borong, the nation's leading wholesale B2B e-commerce provider, has launched Salaam Market, a game-changing digital retail platform. In collaboration with Maybank Islamic, this initiative marks a significant leap in positioning Malaysia as a global leader in the fast-growing Halal market.

At its core, Salaam Market is designed to support local small and medium enterprises (SMEs) by offering more than just a platform for transactions. It integrates essential Halal certification support and financial services, effectively solving many of the challenges faced by SMEs in the Halal industry. 

Imagine being a small business owner, excited to take your Halal-certified product to the global stage, but overwhelmed by the cost of ingredients, complex certification processes, and limited access to funding. This is the reality for many SMEs in Malaysia and across Southeast Asia. However, Salaam Market aims to change that by providing a one-stop digital marketplace that connects businesses directly with suppliers of Halal-certified products, eliminating barriers like minimum order requirements and streamlining access to affordable, certified ingredients.

“Salaam Market aligns with Malaysia’s goal to become a global leader in Halal compliance. We worked hard to ensure the platform addresses affordability, financing, and certification challenges, thanks to Maybank Islamic’s tailored financial solutions and JAKIM’s Halal certification support,” explained Borong’s Managing Director, Aizat Rahim, emphasizing how this initiative is a modern solution to an evolving market

The global Halal market is poised for massive growth, projected to hit US$5 trillion by 2030. Yet, SMEs often struggle to enter this lucrative space due to high costs, complex regulations, and limited financial backing. This is where Salaam Market shines—it directly tackles these obstacles by providing SMEs from Malaysia, Indonesia, Cambodia, and Singapore with the tools they need to facilitate Halal transactions seamlessly.

Salaam Market's platform not only makes sourcing easier but also ensures that every product is Halal-verified. Whether you’re buying Halal-certified ingredients or selling to a global audience, the platform guarantees authenticity at every level.

What makes this platform even more impactful is the partnership with Maybank Islamic. By integrating tailored Islamic financial solutions, the bank helps SMEs with access to crucial working capital, making it easier for them to expand into the international Halal market. From financing to digital document management tools, Maybank Islamic is providing SMEs with the infrastructure needed to thrive in the global Halal space.

“Salaam Market will make online transactions seamless. Every product sold has been Halal-verified, ensuring buyer confidence. We’re committed to strengthening our Halal ecosystem to support Malaysia’s national agenda of growing the Halal domestic market to an estimated USD113.2 billion by 2030,” said Dr. Muhd Ramadhan Fitri Ellias, Maybank Islamic’s Strategic Programme Director.

By tackling the challenges faced by SMEs and providing a platform rooted in trust, affordability, and financial backing, Borong and Maybank Islamic are paving the path for Malaysia to emerge as a global leader in the Halal industry

In a world where convenience and trust are crucial, Salaam Market is set to be a game-changer. By addressing the pain points of SMEs and offering a platform built on trust, affordability, and financial support, Borong and Maybank Islamic are paving the way for Malaysia to lead the international Halal industry.

As the global demand for Halal products rises, Salaam Market’s innovative approach could not have come at a better time. It’s not just about selling products—it’s about empowering businesses to scale, thrive, and contribute to a growing global industry. 

With its strong foundation in Halal compliance and financial backing, Salaam Market represents a bold step forward in modernizing the Halal marketplace, one SME at a time. Malaysia’s Halal revolution is just beginning.

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